Link popularity is a measure of your website's popularity based on the number of links to your website. That is perhaps the simplest explanation possible.But why is the measuring of inbound links important? Well, even the best designed website isn't worth much when no one is visiting... So, after building a website it is important it appear high in search engine rankings. The most popular search engines use link popularity in their ranking algorithms (how sites are evaluated). Improving link popularity moves sites up in the ranking and a high position in search results is the goal of most webmasters.

As always, you should start increasing your link popularity from the moment you begin preparing the site itself. Make sure your pages look professional. Your site's content should be well prepared and navigation thorough the site must be as easy as possible.Carefully check for spelling errors, validate HTML code and outbound links, be sure your pages load quickly. People won't wait more than 3 for 4 seconds to see your page.If you don't pay careful attention to all the details of your site you just won't have a chance to score above average link popularity. Search engines down grade sites with many misspelled words and broken hyperlinks. If you submit a carelessly constructed web site to a web directory you will find that your site is soon removed from the directory.